Board of Directors
According to Cheffelo’s Articles of Association, the Board of Directors shall consist of between 3 and 9 members elected by the Annual General Meeting, without deputies. Currently, the Company’s Board of Directors consists of 5 ordinary board members appointed by the General Meeting.
| Name | Position | Birth year | Elected | Independent of the Company | Independent of major shareholders |
| Petter von Hedenberg | Chairman, Member | 1979 | 2023 | Yes | No |
| Olle Qvarnström | Member | 1990 | 2023 | Yes | Yes |
| Johan Kleberg | Member | 1975 | 2022 | Yes | Yes |
| Charlotte Gogstad | Member | 1977 | 2021 | Yes | Yes |
| Therese Reuterswärd | Member | 1981 | 2021 | Yes | Yes |
Petter von Hedenberg
Born in 1979. Chairman of the board of directors since 2023.
Education: Degree in economics at the Norwegian School of Business, BI
Other current positions: Working chairman of the board of Mood Holding, as well as CEO of Angur invest.
Previous positions (last five years): Petter was one of the founders of the agency group Mood Gruppen (owned by Mood Holding), as well as Godtlevert.no (now part of Cheffelo).
Shareholding in Cheffelo: Petter holds 1,483,670 shares in Cheffelo.
Olle Qvarnström
Born in 1990. Member of the board of directors since 2023.
Other current positions: CEO, board member and largest shareholder for Svenska Medalj AB. Board member for Envirologic AB (publ).
Previous positions (last five years): In 2015, Olle Qvarnström founded the Investor Relations company Finwire Media & Services AB.
Shareholding in Cheffelo: Olle owns 811,413 shares in the company.
Johan Kleberg
Born in 1975. Member of the board of directors since 2022.
Education: MSc in Economics at Handelshögskolan, Stockholm
Other current positions: CEO, Chairman of the Board and partner of Bookbinders Design.
Previous positions (last five years): CEO C More, CEO Adlibris
Shareholding in Cheffelo: Johan Kleberg holds 2000 shares in Cheffelo.
Charlotte Gogstad
Born in 1977. Member of the board of directors since 2021.
Education: Bachelor of Arts – International Relations and Bachelor of Business Administration at Pacific Lutheran University, Master of Business Administration at London Business School, and Executive Leadership Programme at Harvard Business School.
Other current positions: Vice President Product & Tech Enablement for Expedia.com Ltd.
Previous positions (last five years): Senior Director Global Search Marketing and Senior Director Strategy & Business Development for Expedia.com Ltd.
Shareholding in Cheffelo: Charlotte Gogstad holds no shares in the company. Charlotte Gogstad owns 9,600 warrants in the Warrant program 2021/2025.
Therese Reuterswärd
Born in 1981. Member of the board of directors since 2021
Education: Master of Science in Media Technology from the Royal Institute of Technology.
Other current positions: Vice President of Marketing at Mentimeter AB, Board member of Thule Group AB and Board member of The feelgood Company AS.
Previous positions (last five years): Chief Marketing Officer of Office Depot AB, Director of Product at Mathem AB, Head of Digital at Arla Foods AB, Nordic E-business Manager at Nestlé Nespresso S.A and board member of Svensk Digital Handel.
Shareholding in Cheffelo: Therese Reuterswärd holds no shares in the company. Therese Reuterswärd owns 9,600 warrants in the Warrant program 2021/2025.