According to Cheffelo’s articles of association, the board must consist of between 3 and 9 members elected by the general meeting, without deputies. Currently, the Company’s board consists of 5 ordinary board members appointed by the general meeting.
Board
PETTER VON HEDENBERG
Born 1979. Chairman of the board since 2023.
Education: graduate economist at BI Handelshøyskolen Other current positions: Working chairman of the board of Mood Holding, as well as CEO of Angur invest. Previous positions (last five years): Petter was one of the founders of the agency group Mood Gruppen (owned by Mood Holding), as well as Godtlevert.no (now part of Cheffelo). Share ownership in Cheffelo: Petter holds 1,483,670 shares in the Company.
Position
Chairman, Member
Year of birth
1979
Selected
2023
Independent of the Company
Yes
Independent of major shareholders
No
Olle Qvarnström
Born 1990. Board member since 2023.
Other current positions: CEO, board member and largest owner of Svenska Medalj AB. Board member of Envirologic AB (publ). Previous positions (last five years): In 2015, Olle Qvarnström founded the Investor Relations company Finwire Media & Services AB. Share ownership in Cheffelo: Olle holds 849,113 shares in the Company privately and through companies.
Position
Member
Year of birth
1990
Selected
2023
Independent of the Company
Yes
Independent of major shareholders
Yes
Johan Kleberg
Born 1975. Board member since 2022.
Education: Bachelor of Economics at the Stockholm School of Economics. Other current positions: CEO, chairman and co-owner of Bookbinders Design, Chairman of the Board of In-grid AB and Pet Buddy Group and board member of Matsmart AB. Previous positions (last five years): CEO C More, CEO Adlibirs. Share ownership in Cheffelo: Johan Kleberg holds 2,000 shares in Cheffelo.
Position
Member
Year of birth
1975
Selected
2022
Independent of the Company
Yes
Independent of major shareholders
Yes
Charlotte Gogstad
Born 1977. Board member since 2021.
Education: Bachelor of Arts – International Relations and Bachelor of Business Administration at Pacific Lutheran University, Master of Business Administration at London Business School, and Executive Leadership Program at Harvard Business School. Other current positions: Chief Operating Officer for Businessclass.com, Member Board of Director’s in Topro Industri AS, Member Board of Director’s in Aurland Ressursutvikling (Norway’s Best). Previous positions (last five years): Vice President Product & Tech Enablement for Expedia.com Ltd. Senior Director Global Search Marketing and Senior Director Strategy & Business Development for Expedia.com Ltd. Share ownership in Cheffelo: Charlotte Gogstad does not hold any shares in the Company. Charlotte Gogstad holds 9,600 warrants in the warrant program 2021/2025.
Position
Member
Year of birth
1977
Selected
2021
Independent of the Company
Yes
Independent of major shareholders
Yes
Therese Reuterswärd
Born 1981. Board member since 2021.
Education: MSc in Media Technology at the Royal Institute of Technology. Other current positions: Chief Marketing Officer for Mentimeter AB, board member in Thule Group AB, deputy board member in Robam AB and member of the Advisory Board in Beyond Retail AB. Previous positions (last five years): Director of Product for MatHem AB, Head of Digital for Arla Foods AB, Nordic Head of E-Business for Nestlé Nespresso S.A and board member of Svensk Digital Handel. Share ownership in Cheffelo: Therese Reuterswärd does not hold any shares in the Company. Therese Reuterswärd holds 9,600 warrants in the warrant program 2021/2025.
Position
Member
Year of birth
1981
Selected
2021
Independent of the Company
Yes
Independent of major shareholders
