According to Cheffelo’s Articles of Association, the Board of Directors shall consist of between 3 and 9 members elected by the General Meeting, with no deputies. Currently, the Board of Directors of the Company consists of 5 ordinary members appointed by the General Meeting.
Board
Petter von Hedenberg
Chairman of the Board since 2023.
Education: Master of Business Administration from BI Norwegian Business School
Other current positions: Executive Chairman of the Board of Mood Holding, and CEO of Angur Invest.
Previous positions (last five years): One of the founders of the agency group Mood Gruppen (owned by Mood Holding), and Godtlevert.no (now part of Cheffelo).
Shareholding in Cheffelo: Petter holds 1 613 670 shares in the Company.
Position
Chairman, Member
Year of birth
1979
Selected
2023
Independent of the Company
Yes
Independent of major shareholders
No
Olle Qvarnström
Member of the Board since 2023.
Other current positions: Board member of Svenska Medalj AB, Envirologic AB (publ) and Kontigo Care AB (publ).
Previous positions (last five years): CEO of Svenska Medalj AB. Founder of Finwire Media & Services AB in 2015.
Shareholding in Cheffelo: Olle holds 811,295 shares in the Company privately and through companies.
Position
Member
Year of birth
1990
Selected
2023
Independent of the Company
Yes
Independent of major shareholders
Yes
Johan Kleberg
Member of the Board since 2022.
Education: Master of Business Administration at the Stockholm School of Economics.
Other current positions: CEO, Chairman and co-owner of Bookbinders Design, Chairman of the Board of In-grid AB and Pet Buddy Group and Board member of Matsmart AB.
Previous positions (last five years): CEO C More, CEO Adlibirs.
Shareholding in Cheffelo: Johan Kleberg holds 2000 shares in Cheffelo.
Position
Member
Year of birth
1975
Selected
2022
Independent of the Company
Yes
Independent of major shareholders
Yes
Kajsa Knapp
Member of the Board since 2025.
Board member Cheffelo since 2025.
Education: Economist at Halmstad University
Other current positions: Kajsa is co-founder of the e-commerce company Coolstuff AB, where she also serves as CEO and board member. She is also a board member of Sägen AB.
Previous positions (last five years): Board member of Connect Sweden Region South
Shareholding in Cheffelo: Kajsa holds 9,914 shares in the Company
Position
Member
Year of birth
1981
Selected
2025
Independent of the Company
Yes
Independent of major shareholders
Yes
Catherine Sahlgren
Member of the Board since 2025.
Other current positions: Catherine is a board member of Speed International and Nordic Tyre Group.
Previous positions (last five years): Group CEO at Werksta Group and CEO at Teknikmagasinet and Pressbyrån.
Shareholding in Cheffelo: Catherine holds no shares in the Company.
Position
Member
Year of birth
1962
Selected
2025
Independent of the Company
Yes
Independent of major shareholders
