Our local brands were started by entrepreneurs with the conviction that it is possible to help modern households answer the question “what’s for dinner today?” while saving time, providing inspiration and reducing food waste.
When Klaus Toft Nörgaard started Retnemt in Denmark or when Lina Gebäck and her brother Niklas Aronsson started Linas Matkasse in Sweden, they created an alternative to the traditional grocery trade, where a producer usually sells his product to a distributor who sells to a wholesaler who sells to a retailer who then sells to consumers. At all stages, it is important to dispose of stock, but most often there is leftover food, which at best is donated, or used as animal feed, and at worst is thrown away.
