Today, the Swedish Parliament decided to temporarily lower VAT on food from 12% to 6% effective 1 April 2026. As a result, Cheffelo will, from the same date, reduce the VAT applied to all mealkits sold under the Linas brand in the Swedish market by 50%.
Today’s decision comes after a period of debate and opinions from consumers, the grocery trade and various interest groups. Cheffelo chooses to keep it simple and transparent and will pass the full VAT reduction on to its customers.
“VAT is applied on top of what we charge and goes to the government, in other words, it’s not our revenue and doesn’t affect our profit but the customers need to pay it,” says Walker Kinman, CEO of Cheffelo. “At the same time, our costs are driven by things like salaries, ingredient prices, electricity, transport and packaging. Just like before, we will continue to adjust our prices over time, regardless of the VAT level on food. We offer a service that helps families gather around the dinner table and enjoy home-cooked, well-balanced meals without having to deal with planning and trips to the supermarket. That’s the service our customers value and pay for, and when the VAT on food is cut on 1 April, it’s only fair that our customers directly see the same reduction in what they pay,” Walker concludes.
Cheffelo recently reported its financial results for the fourth quarter and full year 2025, showing strong profitability and accelerating growth, mainly driven by continued successful customer acquisition, steady improvement in order frequency and longer customer relationships.
